Bruce’s Message in Your Community

Do you believe that guiding children so that they understand the principles behind the pursuit of excellence is a core obligation of all sport parents and community coaches?

Have you considered bringing in an inspiring speaker to help reinforce that message to your athletes and coaches?

I would love to speak to your sport team, your group of sport parents or community coaches, or at your athletic banquet or event.

I believe, and teach, the following sport leadership principles:

  • becoming great at anything worthwhile is a one day at a time affair, a daily marathon, so to speak.
  • sustained focus and practice are the keys to excellence.
  • talent does matter, but not nearly as much, and not nearly as often, as most people think.
  • the ability to work hard and stay focused is the master key to success in sport and life – let’s call it self-discipline.
  • learning from the experiences of others who have succeeded in your field is essential.

Contact Bruce today at to arrange a presentation for your little athletes, sport parents, community coaching association, or athletic banquet.

Check out for a leadership presentation for your corporate team.

Additional stuff about Bruce

Bruce played his first ever football game at the age of twenty and went on to an outstanding academic and athletic experience at Acadia University (BA (hon) MA) and a 13 year professional football career in the CFL and XFL. Bruce experienced a combination of strategic objectives and team dynamics from every perspective, as a contributing, engaged member of terrible, disenchanted, miserable teams and engaged, productive championship teams.

Bruce was a struggling player then an all star player and a team leader at every level of football. He played on teams that didn’t win a game for months and he won three league championships late in his career. Bruce is truly an expert on the subject of leadership and competitive greatness.

Bruce has been influenced by over 40 coaches at the professional level and by countless terrific teammates. A voracious reader, Bruce has also been influenced by the hundreds of leadership books, sports and leadership biographies, and personal and business development books he has read in the last 20 years. Some of the more influential mentors on Bruce’s leadership training journey are Dr Richard Eyre, Dr Carol Dweck, Dr Ken Blanchard, Dr Ross Campbell, Dr John Gottman, Dr John Maxwell, Dr Jim Kouzes, Dr Jim Collins, Dr Barry Posner, Peter Drucker, Jim Rohn, Derek Sivers, Seth Godin, Brian Tracy, Anthony Robbins and Dr Edward Banfield.

Bruce’s core belief is that the skills associated with leadership are the most important you will ever learn. As a leader, you must create a vision or goal you are passionate about, and if you develop the strategic and relationship skills necessary to leverage the engagement and productivity required to bring that dream into reality, you will succeed.

Bruce believes the most effective social and community institution we have to create leaders is youth sport. Sport’s emphasis on collective goal setting, vision, teamwork, interpersonal skills, mentoring, daily action, personal excellence and mastery, perseverance and resolve, and self discipline provide the environment for a tremendous leadership education. The key is effective mentoring from parents and effective transferable skill reinforcement from coaches. Mastery leads to results, so that is where the focus must be.

Bruce is the coauthor of The Truth About Success, My Rules, Enduring Principles of Leadership and 38 Lessons Learned in Professional Football, and most recently, Little Athletes Big Leaders – Effective Sport Parenting.

Bruce has done extensive work for national and international organizations such as Michelin, National Bank Financial, Tim Horton’s, Grant Thornton, the Department of Justice and the Department of Education.

Bruce can be reached for a corporate leadership and productivity speech, executive coaching, leadership training or sport parenting workshops at or phone 902-365-3137.

Phone: 902 365 3137